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Muitos já estão contando com um ano de 2016 ainda mais desafiador do que 2015 para o mercado imobiliário. Ainda que as vendas estejam mais difíceis e, naturalmente, janeiro seja um mês de poucos fechamentos, talvez seja o momento de você corretor cancelar aquela folguinha na praia e arregaçar as mangas para garantir um bom sustento no ano que vem.

Corretores não têm, necessariamente, férias estabelecidas. Geralmente optam por folgar em meses de pouca movimentação. Contudo, embora o número de negócios e acordos em janeiro seja baixo e as pessoas geralmente apenas fechem compras e aquisições depois do Carnaval, teremos em 2016 um Carnaval logo no começo de fevereiro. Para corretores, isso significa uma única coisa: é bom estar com os clientes e ofertas na mão quando passarem as festas e desfiles.

Aumentando visitas

A primeira coisa a se fazer em janeiro é aumentar, drasticamente, o volume de visitas a imóveis. A maioria das famílias está em férias e recesso, e isso é uma ótima ocasião para que elas visitem novos imóveis e deixem tudo mais ou menos preparado para quando o ano de fato começar.

Agende visitas já partir dos primeiros dias úteis de janeiro, aproveitando o maior tempo disponível dessas famílias e ao mesmo tempo girando e mantendo alguma atividade entre os imóveis de sua carteira.

Estenda ofertas e condições especiais

Não adianta querer fazer oferta e promoção quando todos estão curtos de grana. Além dos gastos excessivos nas Festas e em viagens de final de ano, janeiro é geralmente um mês que envolve um custo maior, como impostos como o IPVA entrando em cena e famílias passando mais tempo juntas, gastando com restaurantes, passeios e até mesmo compras.

Estenda suas ofertas para fevereiro. Faça as visitações e passe para seus clientes condições vantajosas para a compra e aquisição que valham até depois do Carnaval. Mantenha contato e deixe os clientes digerirem os valores que você está pedindo nos imóveis. Corretores geralmente têm uma certa margem de barganha, então trabalhe em cima dela para garantir que possíveis compradores tenham uma certa motivação para agir a partir de fevereiro.

Papelada em dia

Outra boa oportunidade para um mês tranquilo como janeiro é botar toda a papelada em dia. Relatórios e vistorias, no caso de corretores que trabalham com imobiliárias, ou renovação de perfis de imóveis, documentação, redação de contratos, reciclagem de mailings de contatos, etc.

Corretores têm sempre algumas semanas para fazer a “parte chata” do trabalho, então não jogue fora essa oportunidade e deixe tudo redondinho para quando o ano for começar de fato.

Deixe sua Opinião

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Janeiro Movimentado para Corretores

Aumentando visitas

Estenda ofertas e condições especiais

Papelada em dia

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Corretor: Trabalhar ou Não em Imobiliária

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Estenda ofertas e condições especiais

Papelada em dia

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Corretor: Trabalhar ou Não em Imobiliária

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